by Anton Pashko | Apr 22, 2026 | Business Math & Unit Economics
Most online businesses start spending on advertising before they understand their numbers. This is one of the most expensive and preventable mistakes in early-stage business building. Not because advertising does not work — it does — but because without the right...
by Anton Pashko | Apr 22, 2026 | Business Math & Unit Economics
Most online business ideas die the same way. Someone identifies something that seems like a good opportunity — a product they find interesting, a niche they know something about, a market they believe is underserved — and they spend weeks or months building a store,...
